Built for Maghalie Rochette. Built for Cyclocross. Maghalie Rochette has spent the last decade riding through the chaotic, muddy world of elite cyclocross—a discipline where riders sprint, shoulder their bikes and battle brutal terrain in all weather conditions. A 4x Canadian National…
Today, The North Face announces the launch of its all-new Summit Series Advanced Mountain Kit, an innovation-packed 24-piece collection spanning apparel, equipment, and footwear, designed to equip elite athletes with the gear they need to move quickly and achieve the most demanding…
Parmi is proud to announce its B Corp certification — an international recognition awarded to companies that create a positive impact on society, the environment, their communities, and their customers. Why is this such a pivotal step in the brand’s evolution and…
With a new underfoot experience, the Mafate 5 provides durability, adaptability and comfort for long haul trail efforts. HOKA®, a division of Deckers Brands (NYSE: DECK) introduces the Mafate 5, the latest evolution of the brand’s iconic trail franchise. Engineered to help…
WTB is proud to introduce the all-new WTB Peacekeeper, a versatile trail tire built for riders who expect XC efficiency without giving up confident handling and control. Engineered to sit between the lightweight Macro and the burly Trail Boss, the WTB Peacekeeper…
Maximal Cushion Meets Innovation in the HOKA Brand’s Latest Trail Shoe Goleta, California, May 15, 2025 – HOKA®, a division of Deckers Brands (NYSE: DECK), proudly unveils the Mafate X, the latest evolution to the brand’s iconic trail franchise. The Mafate is the HOKA…
WTB is proud to announce the introduction of three innovative saddle designs that will further advance the brand’s mission of creating the most state-of-the-art saddles on the market. All new saddles feature WTB’s Fusion Form technology, allowing engineers to fine-tune the base…
Today Hammerhead, innovators of cycling technology, announced the addition of a Native Extension Library on Karoo, allowing riders to further customize their Karoo computers with third-party apps. Continuing Hammerhead’s commitment to improving the connected rider experience, the Extension Library enables riders to…
