Parmi is proud to announce its B Corp certification — an international recognition awarded to companies that create a positive impact on society, the environment, their communities, and their customers. Why is this such a pivotal step in the brand’s evolution and…
With a new underfoot experience, the Mafate 5 provides durability, adaptability and comfort for long haul trail efforts. HOKA®, a division of Deckers Brands (NYSE: DECK) introduces the Mafate 5, the latest evolution of the brand’s iconic trail franchise. Engineered to help…
WTB is proud to introduce the all-new WTB Peacekeeper, a versatile trail tire built for riders who expect XC efficiency without giving up confident handling and control. Engineered to sit between the lightweight Macro and the burly Trail Boss, the WTB Peacekeeper…
Maximal Cushion Meets Innovation in the HOKA Brand’s Latest Trail Shoe Goleta, California, May 15, 2025 – HOKA®, a division of Deckers Brands (NYSE: DECK), proudly unveils the Mafate X, the latest evolution to the brand’s iconic trail franchise. The Mafate is the HOKA…
WTB is proud to announce the introduction of three innovative saddle designs that will further advance the brand’s mission of creating the most state-of-the-art saddles on the market. All new saddles feature WTB’s Fusion Form technology, allowing engineers to fine-tune the base…
Today Hammerhead, innovators of cycling technology, announced the addition of a Native Extension Library on Karoo, allowing riders to further customize their Karoo computers with third-party apps. Continuing Hammerhead’s commitment to improving the connected rider experience, the Extension Library enables riders to…
A Revealing New Take on the Trail Icon HOKA, a division of Deckers Brands (NYSE: DECK), introduces the Mafate Speed 4 Lite, a bold evolution of the beloved Mafate Speed 4 trail running shoe. Featuring a featherweight, semi-transparent upper, this latest iteration seamlessly merges aesthetics…
The Great Southern Country – Full Film – Out Now. It was Lachlan Morton’s greatest feat of endurance yet. Last September, Lachy set a new Around Australia Record, riding 14,200-kilometers around his home country in just 30 days, nine hours, and 59…
