Brandon Semenuk’s first etnies pro shoe, the Semenuk Pro, launches globally today with his latest video project AMYGDALA. Located in the brain, a human’s amygdala literally represents their core fear system. This video makes viewers wonder if Semenuk chooses to ignore his…
A few days after officially sealing a new partnership with Belgian investment company Groupe Bruxelles Lambert (GBL) and co-investor Tony Fadell, Canyon Bicycles have announced their launch into a new market. From 16 March customers with Canadian delivery addresses will be able…
The Family-Owned, Private Businesses Team Up on First-Ever Official Partnership that Highlights the Film’s Iconic Graphics and Images March 16, 2021 (Lake Forest, Calif.) – Today, etnies and the cult classic BMX film RAD are proud to launch the first-ever official full-scale production of RAD limited footwear and…
Source:mtbracing.com Multi-time Canadian National Champion Emily Batty and Canadian U23 National Champion Laurie Arsenault will be racing the World Cup circuit this season backed by some of the top brands in cycling. With big goals, from Olympics to World Championship aspirations, the…
Trek drops the all-new E-Caliber family of lightweight XC electric mountain bikes [Waterloo, WI] –Trek announced an all-new family of electric mountain bikes today, bolstering the brand’s e-MTB line-up with a lightweight, Fazua-powered XC ride called E-Caliber. The E-Caliber is based on…
In short, Grinduro is just what the name suggests: Gravel Road Race + Mountain Bike-Style Enduro = one long loop of pavement and dirt, where finishing times aren’t based on overall loop time, but four timed segments (each roughly five-to-seven minutes). But…
Laurie Arseneault has just announced that she will join Emily Batty for Canyon bikes this year as she will start her first season of elite’s racing. This is what she said about the great news: “What an honour to be working with…
I remember when it aired a few years ago. It was a cool series and with time I forgot about it. It was rare that we saw the behind the scenes of a mountain bike athlete back then. Here is what she…
