A mountain bike short film by Hunter Paull and Matt Begg. A self funded project, filmed throughout New Zealand, the USA, and Canada.

They began making this film to capture their style, culture, and view of mountain biking. From the time when they started riding, the culture has changed drastically. They feel that authentic culture has disappeared while “commercial” mountain biking is all they see in the media. Reality TV shows, Vlogs, quick turnaround reels, bike review after bike review, and disposable videos, all to satisfy the vanilla culture of mountain biking. This current “trend” that the mountain biking industry is going through is not healthy for the sport as it just seems to be one big corny advertisement. They now have a rapidly growing sport heading in the wrong direction.

They understand that the growth of mountain biking is inevitable, and these things support the development of the sport, which is great, yet they cannot let these become the number one way of representing the sport. The only culture that most people know is this mind-numbing disposable content. People cannot wait for the next superficial Vlog or a copy-and-paste cliché reel that is trending to flow through their feed. Yet much more goes on within the scene. So much art, exciting individuals, and many talented riders with unique styles, yet no current pathway in the industry supports this outside of being an “influencer.”

The film they are creating is not an answer to this issue. It is a self-expression of how they view the sport, and hopefully, it can inspire people to do their own thing rather than feeling like they have to fit the mold of the current-day “pro” riders that the industry has created. They want to thank all the individuals and crews out there for staying true to what they believe in. It is keeping “real” culture alive. Cheers, Hunter & Matt. Featuring Matt Begg, Billy Meacleam, David Mcmillan, Jacob O’Donoghue-Price, Nils Hieniger, Hayden Zablotny, and Hunter Paull.

https://www.whendoesthetrendend.com