The Family-Owned, Private Businesses Team Up on First-Ever Official Partnership that Highlights the Film’s Iconic Graphics and Images
March 16, 2021 (Lake Forest, Calif.) – Today, etnies and the cult classic BMX film RAD are proud to launch the first-ever official full-scale production of RAD limited footwear and apparel in celebration of their respective 35th anniversaries – having both originally debuted in 1986. RAD is a powerful piece of BMX pop cultural nostalgia with an international cult following and etnies’ global distribution makes this limited product available to fans around the world. Available now at better retailers, the etnies x RAD collection is stacked with two different shoe styles, four short sleeve t-shirts, two long-sleeve t-shirts, a hooded sweatshirt as well as socks and hats.
In addition to their shared 1986 and BMX sport roots, both RAD and etnies are private, family-owned businesses. RAD, originally Executive Produced by the late Jack Schwartzman, was restored and re-released in 2020 by Utopia Media, co-Founded by his son and filmmaker Robert Schwartzman. etnies also remains privately held and operated by former pro skateboarder and BMX enthusiast Pierre-Andre Senizergues. Directed by Hal Needham (Smokey And The Bandit, The Cannonball Run), RAD follows Cru Jones (Bill Allen), a small-town kid determined to win an infamous BMX race set on a nearly impossible course known as Helltrack. A sleeper hit upon its initial release, RAD has become one of the iconic cult films of the 1980s and amongst BMX professionals, spawning fan clubs and repertory film screenings for decades. RAD was written by Sam Bernard and Geoffrey Edwards, produced by Robert L. Levy (Wedding Crashers) and executive produced by Jack Schwartzman (Being There, Never Say Never Again). You can stream the Special Edition of RAD at https://www.altavod.com/content/rad or purchase the 4k Bluray disc at https://amzn.to/2LQ5ajN.
The Screw Vulc Mid x RAD and Calli Vulc x RAD are shown above and come equipped in white/gum for the Screw Vulc alongside red/blue/white and black/yellow in the Calli Vulc.
Adorned with images and graphics from the film, the short and long sleeve tees were created to be a staple in every RAD fans’ closet.
etnies x RAD collection is topped off with a hoodie, hats and socks so fans can be decked out from head-to-toe, literally. To keep up with etnies, be sure to follow and like:
Founded in 2018, Utopia Media is a film distribution and sales company with a ‘filmmaker first’ approach co-founded by filmmaker Robert Schwartzman. Recent Utopia titles include official Sundance 2020 selection Bloody Nose, Empty Pockets; celebrated fashion documentary House of Cardin; Academy Award Winner Errol Morris’ American Dharma; Annabelle Attanasio’s Cannes breakout, Mickey and the Bear, starring Camila Morrone; Tim Heidecker’s Adult Swim comedy,Mister America; Liam Firmager’s portrait of trailblazing singer-songwriter Suzi Quatro in Suzi Q; and, the 4K restoration of Hal Needham’s 1986 cult-classic, RAD, among others. Upcoming releases include the official SXSW 2020 comedy Golden Arm; documentary on the improv legend Del Close: For Madmen Only; the TIFF breakout feature Shiva Baby; and more.
Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, snowboarding, BMX and MTB riders, and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.