For the riders who crave both performance and style, always on the hunt for gear that blurs the lines, to ride on single tracks, gravel country roads or in the city; Parmi Lifewear will surely meet your expectations. Let me introduce you…
A friend actually called me and asked me if I wanted to try out some cycling clothing for a brand that he was starting… I was quite hesitant cause I was wondering what he would know about creating comfy, well designed cycling…
This summer has been all about testing and refining my setup to make sure I’ll have the perfect rig for the Race Across Québec. Since the event requires us to be self-sufficient and to minimize stopping as much as possible, every detail…
The Race Across Québec returns for its second edition, bringing riders face-to-face with one of the toughest ultra-distance cycling challenges in Canada. Covering hundreds of kilometers across diverse terrain, it demands not only physical strength but also sharp strategy and mental resilience….
When Hoka reached out for my feedback on their latest collaboration with MAAP, I was immediately interested. As someone who enjoys both running and cycling, the idea of a trail running shoe designed in partnership with a brand known for its sleek,…
Parmi is proud to announce its B Corp certification — an international recognition awarded to companies that create a positive impact on society, the environment, their communities, and their customers. Why is this such a pivotal step in the brand’s evolution and…
While searching for a reliable top tube bag with a tactical look, I came across Pack2Ride and discovered their Toprock L model. The design stood out immediately. It was clean, functional, and felt purpose built. I ordered one and was eager to…
While searching for a handlebar bag in a Multicam finish, I came across Pack2Ride and was immediately drawn in by their tactical inspired aesthetic. Among a sea of generic black bags, the PERFECDA model stood out not just for its unique look…
