Since the start of summer, I had plans to explore the Bromont area more, and after attending another event just two weeks earlier, I was eager to experience Les 100 à B7. This year, the event was spread over two days, and I knew it was going to be an unforgettable weekend.
About Les 100 à B7
The event offers a unique route, blending paved roads and packed dirt trails that wind through the scenic areas of Bromont, Lac-Brome, and Shefford. Riders get the rare chance to cycle along the same paths used by Lyne Bessette for training, thanks to special permissions from private landowners. The longest route even reaches Mont Sutton, with several surprise refreshment stations along the way.
The event wraps up at the Bromont National Cycling Centre (CNCB) with a hearty meal and beer—a perfect end to a beautiful ride. It’s also a charity event, raising funds for various organizations known as “butterflies.” This year’s event supported Pleins Rayons, an initiative that helps young adults with intellectual disabilities and autism spectrum disorders develop socio-professional skills through therapeutic activities. Donations to the “butterfly” come with a tax receipt, making it a cause worth supporting.
My Weekend Stay
I had the pleasure of collaborating with Tourisme Bromont, who arranged a fantastic condo stay at Le Champlain, a luxurious complex of 11 mid-to-high-end condominiums. The location was ideal, with easy access to ski slopes, mountain biking, a water park, and golf courses like Château Bromont. The old village of Bromont, with its restaurants, pubs, and grocery stores, was just 2 km away—perfect for a relaxing weekend.
For complete details about the exact condo I stayed in, click here.
Saturday Highlights
The event allowed participants to register in advance the day before, saving time and giving a chance to win a $300 Rab gift card. After picking up my number, I rode around the town, which is a cyclist’s paradise with well-maintained bike paths and stunning scenery.
I also visited Pittstop Vélo-Café, located near the CNCB. It’s a great spot to grab a bite, shop for cycling gear, or get your bike serviced. They helped me with a last-minute bike check for a very reasonable price.
With a fully equipped condo, I enjoyed a home-cooked meal and got a good night’s rest, ready for the big day.
Event Day: Les 100 à B7
Since I had already registered and was staying close to the venue, I arrived about an hour early to take photos and soak in the atmosphere. The registration process was smooth, and the event was buzzing with excitement. Free croissants and coffee were available to get everyone fueled for the ride.
Before the start, Lyne Bessette explained the road rules, announced the Rab gift card winner, and reminded everyone that the event is not a race. The 130 km riders set off first, followed by the 70 km group, which I joined.
I had a chat with Lyne and was impressed to learn that the event had 1,500 participants this year—a testament to its growing popularity as one of the best gravel events in the province.
Feed Zones
The 70 km route had two well-stocked feed zones with a wide variety of snacks, from candy to fruit, ensuring no one went hungry. The stops were quick, and there were plenty of portable toilets, making it a hassle-free experience.
The Course
The course was nothing short of spectacular. It offered a mix of climbs, flats, and descents, with stunning views throughout. The 70 km route had a total elevation gain of 1,099 meters, making it a challenging but accessible ride for most cyclists. The Eastern Townships truly are a gravel cycling paradise, and this event showcases the best of it.
The Finish
Upon returning to the CNCB, we were greeted by friendly volunteers and treated to a euro dog with fries and beer. For those who don’t drink alcohol, there was also non-alcoholic beer, which was a thoughtful touch.
Conclusion
Les 100 à B7 is always an amazing event, and I’ll definitely be back next year. For me, it represents the heart and soul of grassroots gravel cycling events, and I hope to see more like it in the future. A huge thank you to Tourisme Bromont, Lyne Bessette, and Le Champlain for making this an unforgettable weekend.
You can have more information about Les 100 à B7 here:
