PLAY IT SAFE from the beginning! Because of the growing popularity of Stand-up paddle boarding many questions come to mind – or not – before heading to your favorite water spot. Know your stuff before heading out; water is a dangerous environment,…
A couple of weeks ago I saw a Facebook add for Bootcamp B-BOARD, I was curious, so I checked it out on Wikipedia: In 1953, Stanley Washburn Jr. filed a patent for a balance board with the intention of its use for…
This documentary took 21 days to shoot, months to edit, and took up nearly 2 terabytes of footage and files. Shooting came with its own spread of challenges— from tiring and long shoot days, very late shoot nights with little to no…
Brandon Semenuk’s first etnies pro shoe, the Semenuk Pro, launches globally today with his latest video project AMYGDALA. Located in the brain, a human’s amygdala literally represents their core fear system. This video makes viewers wonder if Semenuk chooses to ignore his…
Do you know cyclo-tourism? It consists of visiting a region during many days using only a bike to move and transport your equipment. So, I had the idea to do the exact same thing but with only shoes: run-tourism! The same way I normally do in the mountains, I left with water, little food and extra clothes,…
I heard about Wren few years ago and I must admit that this brand intrigued me. From having inverted forks reminded me of the Motto suspension on Cannondale’s back in the days. I also liked the fact that they are considered an…
A few days after officially sealing a new partnership with Belgian investment company Groupe Bruxelles Lambert (GBL) and co-investor Tony Fadell, Canyon Bicycles have announced their launch into a new market. From 16 March customers with Canadian delivery addresses will be able…
The Family-Owned, Private Businesses Team Up on First-Ever Official Partnership that Highlights the Film’s Iconic Graphics and Images March 16, 2021 (Lake Forest, Calif.) – Today, etnies and the cult classic BMX film RAD are proud to launch the first-ever official full-scale production of RAD limited footwear and…
